Today, 49% of the world is on social media. Of that number, 87% are active, making social media a critical tool for connecting with the right audience. Associations have an opportunity to grow and engage current and prospective audiences through their online presence, so long as they manage their strategy correctly. While associations are founded [...]

Optimize for iOS 14 Release Apple’s release to iOS 14 users at the beginning of this year will impact an average of 50% of all Ad Campaigns since 50% of Ads are read on iOS 14 devices. The App will ask someone when they first go to Facebook after uploading the update if they would [...]