This month, Anna Kosova, CAE of Capital Association Management shares her review of Execution: the Discipline of Getting Things Done by Larry Bossidy and Ram Charan. In our field, it’s the executive director’s duty to steer vision and conduct action to meet the association’s goals. A very skilled team can back an executive director, but without executive direction [...]
The Marketing, Membership, and Communications Conference (MMCC) is a gathering where association and nonprofit leaders come together to discuss new trends, exciting technology, and the future of different sectors. This is what we learned while attending. Critical Email Tips to Radically Improve Marketing Performance Presented by Jay Schwedelson, this session was a favorite for many [...]
Our client, the AABC Commissioning Group (ACG), was focused on preparations for their first in-person event—CxEnergy—since the pandemic. The event would be hosted in Orlando, Florida, and CAM has been working on this conference with them since 2015. In light of pandemic-related changes, it is no secret that there is a lot of uncertainty surrounding [...]
CAM is proud to share that Principal Anna Kosova has been pointed to the AMCI 2023 Annual Meeting Committee. The committee develops content and delivery of the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year, it is designed to provide [...]
The HubSpot Digital Marketing Certification Course taught me how to become an effective digital marketer with an inbound-first mindset.
Practical Takeaways Content Marketing Content marketing is the most crucial method of digital marketing and one of SEO’s best practices. It’s the process of planning, crafting, and delivering meaningful, relevant, and customized content through various channels, including your website, marketing emails, social media platforms, and more. To make the most of each piece of content [...]
Today, 49% of the world is on social media. Of that number, 87% are active, making social media a critical tool for connecting with the right audience. Associations have an opportunity to grow and engage current and prospective audiences through their online presence, so long as they manage their strategy correctly. While associations are founded [...]
Optimize for iOS 14 Release Apple’s release to iOS 14 users at the beginning of this year will impact an average of 50% of all Ad Campaigns since 50% of Ads are read on iOS 14 devices. The App will ask someone when they first go to Facebook after uploading the update if they would [...]