Lessons Learned from ASAE’s MMCC 2021-06-18T19:13:31+00:00

Lessons Learned from ASAE’s MMCC

The Marketing, Membership, & Communications Conference (MMCC) is a gathering of association and nonprofit leaders sharing the latest advancements in tech, trends, and engagement. This year’s conference shed light on several creative innovations that can boost your collective brainpower and your membership figures.

Creativity On-Demand

The Marketing, Membership, & Communications Conference (MMCC) is a gathering of association and nonprofit leaders sharing the latest advancements in tech, trends, and engagement. This year’s conference shed light on several creative innovations that can boost your collective brainpower and your membership figures.

Better Brainstorming

The purpose of brainstorming is to generate creative solutions, but our linear, verbal brainstorming sessions can’t get those creative juices flowing at max capacity. Independent brainwriting before a verbal session (then again after) can facilitate the parallel thinking necessary for productive creativity.

The 20% Principle

Being successful in any field requires the constant ingestion of updated information from a variety of sources. The 20% Principle tells us that we should spend 20% of our waking hours consuming rich, relevant content produced by other forward thinkers in our fields. 

Working with New People

On-demand creativity requires various perspectives and strengths, which you can only get from working with other people. Our instinct is to gravitate towards the people with whom we are comfortable. However, it is more productive to liven up the flow of ideas with players who push us out of our comfort zone.

Coffee Shop Pricing Hacks

Michael Tatonetti, Founder and CEO of Pricing for Associations, shared some valuable insights into member recruitment in his session, The Starbucks Method to Pricing Tiers for Memberships. Here are a couple of hacks for making your price of membership more palatable to prospective members. 

Drop Your Dollar $igns

You might have noticed that some cafés and coffee shops don’t put dollar signs on their menus and price lists. There’s a reason for that. Consumers subconsciously perceive prices as higher when there’s a dollar sign in front of them. Extra syllables can make a price seem higher too.

Multiple Memberships

Price anchoring works, even if you only have two membership tiers. Another price-for-value combination gives consumers something to use for comparison. If you don’t have a comparable option, consumers look to your competitors for price and value comparisons. Consider adding a second membership tier if you only have one.

Get Involved!

Getting involved with a network of association professionals gives you access to stories of success and failure by your peers. That’s why CAM belongs to ASAE, AMCI and other organizations to help inspire us with new solutions and to ensure our standards and procedures are up to date.