Stories have been the main form of communication for thousands of years, with generations passing along information to future generations in a variety of forms.“It is common knowledge among psychologists, visual marketers, and behavioral specialists that around 93% of communication is nonverbal, hence the cliché, ‘A picture is worth a thousand words.’ One minute of [...]

Communicating tangible value is key to achieving high member renewal rates.  During difficult times—whether the current situation or other economic downturns-- some members might be at risk for non-renewal due to financial hardship. However, many still desire to stay connected with their industry and place involvement in associations high on the priority list. Pursuing success [...]