Industry Tips

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Social Media Marketing Campaign Success Story: 555% Increase in LinkedIn Number of Followers!


By CAM

In the summer of 2020, Capital Association Management (CAM) was asked to come up with a marketing plan for growing a client-association’s web presence and engagement. One part of the plan involved increasing the number of followers on the client-association’s LinkedIn page as well as boosting engagement (likes, shares, comments, etc.).

 

CAM Principal, Anna Kosova at AMCI Annual Meeting

Key Takeaways from the AMCI Annual Meeting


By CAM

Last week, I attended my third AMCI Annual Meeting, in which I participated as a committee member of the 2022 Annual Meeting Content Planning Committee, a co-facilitator of the AMCs by Size Roundtable Discussion, and as an attendee. Once I started recognizing more and more faces, I felt more comfortable learning and sharing my perspective. I was also able to anticipate what was expected of me after having attended sessions and networked during receptions.

 

Anna Kosova, CAE

CAM Principal Appointed to AMCI 2024 Annual Meeting Committee


By CAM

CAM is proud to share that Principal Anna Kosova has been pointed to the AMCI 2024 Annual Meeting Committee, for the third time in a row.

The committee develops content and delivery for the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year, it is designed to provide opportunities to learn, share, and grow AMCs.

Project overview of aabc for CAM

Case Study: Newly Established Hall of Fame Awards Program


By CAM

Associations succeed by having a shared mission, but there is always a smaller number of members who go above and beyond, giving back through volunteer service year after year. The Associated Air Balance Council (AABC) has had many such individuals spread across its remarkable 55+ year history. Rarely do members ever leave AABC, because the certification we provide is critical to winning business. With that in mind, friendships among members have been established for decades, and we have witnessed (pre-pandemic) the palpable comradery at our annual meetings.

ANAB Accreditation

My First Experience with ANAB Accreditation


By CAM

My first time working with an ANSI National Accreditation Board (ANAB) accredited program proved to be an ongoing learning experience.

I have worked with certification programs before that had the approval of the U.S. Department of Labor, so I understood that following a set of policies and procedures strengthen the professional value of a certification program. However, every accreditation process is different, and can be intricately involved – but necessary for the program’s success.

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Execution: The Discipline of Getting Things Done


By CAM

This month, Anna Kosova, CAE of Capital Association Management shares her review of Execution: the Discipline of Getting Things Done by Larry Bossidy and Ram Charan.

In our field, it’s the executive director’s duty to steer vision and conduct action to meet the association’s goals.

Anna Kosova, CAE
CAM Principal Appointed to AMCI 2023 Annual Meeting Committee


By CAM

CAM is proud to share that Principal Anna Kosova has been pointed to the AMCI 2023 Annual Meeting Committee.

The committee develops content and delivery of the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year, it is designed to provide opportunities to learn, share, and grow AMCs.

mmcc
Lessons Learned from ASAE’s MMCC 2022


By CAM

The Marketing, Membership, and Communications Conference (MMCC) is a gathering where association and nonprofit leaders come together to discuss new trends, exciting technology, and the future of different sectors. This is what we learned while attending.

Seminar image. Image referring to a seminar, similar to the ones taking place at CxEnergy organized by ACG & CAM: Successful event planning scenario

Defining the Unpredictable: New Success Measures in Event Scenario Planning

By CAM

Our client, the AABC Commissioning Group (ACG), was focused on preparations for their first in-person event—CxEnergy—since the pandemic. The event would be hosted in Orlando, Florida, and CAM has been working on this conference with them since 2015.

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New Money: Sparking Revenue

By CAM

How a webinar series spawned leads and fueled income.
When your association deals with energy, it may feel like kismet to find a spark for revenue that touches several parts of the association.

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The HubSpot Digital Marketing Certification Course taught me how to become an effective digital marketer with an inbound-first mindset.

By CAM

It’s teaches the process of planning, crafting, and delivering meaningful, relevant, and customized content through various channels, including your website, marketing emails, social media platforms, and more.

Power of A

CAM’s client-partner has been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by ASAE

By CAM

CAM’s client-partner has been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by ASAE

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Virtual Tech Showcase Proves Successful Alternative to Virtual Exhibit Hall

By CAM

Instead of going with a virtual expo hall, CAM helped its client to host a technology showcase during its 2021 virtual conference. The short demos ended up being beneficial to attendees, exhibitors, and the organization.

Lessons Learned from ASAE’s MMCC

By CAM

The Marketing, Membership, & Communications Conference (MMCC) is a gathering of association and nonprofit leaders sharing the latest advancements in tech, trends, and engagement. This year’s conference shed light on several creative innovations that can boost your collective brainpower and your membership figures.

Membership Pro Tip: Member of the Month

By CAM

Sam Schwarz, Account Executive shares her Membership Pro Tip in the ASAE’s Associations NOW Newsletter. The “Member of the Month” program promotes member engagement and creates a feeling of belonging among client’s individual members.

Tips for a Successful Virtual Strategic Planning Session

By CAM

In the past few months, associations have found it challenging or impossible to hold in person strategic planning sessions due to global pandemic restrictions.

We facilitated a 12-hour, 3-day virtual strategic planning session for our medium-sized ($1.5 million in annual revenue) certification-based client-association servicing a specialized niche in the construction industry. While it was different from historical strategic planning meetings with participants seated around a big table in one room, it ultimately was successful.

Effective Member Retention & Renewals Techniques During Hard Times

By CAM

During difficult times—whether the current situation or other economic downturns– some members might be at risk for non-renewal due to financial hardship. However, many still desire to stay connected with their industry and place involvement in associations high on the priority list. Pursuing success in renewals depends largely on managing efforts in two main areas: member engagement and member retention in the service of creating and communicating tangible value. Read different strategies and timelines that we used last year to accomplish a 96% renewal rate for our client-association.

Ad Campaigns – Creating a Visual Impact with Stories

By CAM

Stories have been the main form of communication for thousands of years, with generations passing along information to future generations in a variety of forms. However, video now dominates our lives. It outperforms images by 73% in social media and by 78% on Facebook and Instagram. Read more and see examples of how we are creating a visual impact with video stories.

CAM Virtual and Hybrid Events

Virtual Events – Tips for Success 

By CAM

Virtual meetings are here to stay! The creative geniuses that live amongst us have come up with some great ways to engage attendees and make webinars and other digital offerings enjoyable.

Check out our ideas and tips to assist you in delivering engaging virtual events.

Top 5 SEO Tips to Improve Your Association Website Visibility

By CAM

Read on to learn 5 top SEO tips associations can utilize to help improve website visibility and gain a new audience.

Best of all, these tips can be done for free; no more stretching the advertising budget further than it needs to go. 

Top Tips for Facebook Ad Campaigns

By CAM

Apple’s release to iOS 14 users at the beginning of this year will impact an average of 50% of all Ad Campaigns since 50% of Ads are read on iOS 14 devices.

The App will ask someone when they first go to Facebook after uploading the update if they would like Facebook to have the ability to track them with their marketing.

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The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People

This month, Anna Kosova, CAE of Capital Association Management shares her review of The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman and Paul White. Now more than ever, it is extremely important to both recognize and appreciate your team...
Read More
png-transparent-linkedin-social-media-facebook-user-profile-like-button-social-media-blue-text-public-relations-thumbnail-removebg-preview

Social Media Marketing Campaign Success Story: 555% Increase in LinkedIn Number of Followers!

In the summer of 2020, Capital Association Management (CAM) was asked to come up with a marketing plan for growing a client-association’s web presence and engagement. One part of the plan involved increasing the number of followers on the client-association’s LinkedIn page as well as boosting engagement...
Read More
CAM Principal, Anna Kosova at AMCI Annual Meeting

Key Takeaways from the AMCI Annual Meeting

Last week, I attended my third AMCI Annual Meeting, in which I participated as a committee member of the 2022 Annual Meeting Content Planning Committee, a co-facilitator of the AMCs by Size Roundtable Discussion, and as an attendee. Once I started recognizing more and more faces, I felt more comfortable...
Read More
Anna Kosova, CAE

CAM Principal Appointed to AMCI 2024 Annual Meeting Committee

CAM is proud to share that Principal Anna Kosova has been appointed to the AMCI 2024 Annual Meeting Committee, for the third time in a row. The committee develops content and delivery for the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders....
Read More
Project overview of aabc for CAM

Case Study: Newly Established Hall of Fame Awards Program

  Project Overview: Associations succeed by having a shared mission, but there is always a smaller number of members who go above and beyond, giving back through volunteer service year after year. The Associated Air Balance Council (AABC) has had many such individuals spread across its remarkable...
Read More
ANAB Accreditation

My First Experience with ANAB Accreditation

My first time working with an ANSI National Accreditation Board (ANAB) accredited program proved to be an ongoing learning experience. I have worked with certification programs before that had the approval of the U.S. Department of Labor, so I understood that following a set of policies and procedures...
Read More
imgpsh_fullsize_anim

Execution: The Discipline of Getting Things Done

This month, Anna Kosova, CAE of Capital Association Management shares her review of Execution: the Discipline of Getting Things Done by Larry Bossidy and Ram Charan. In our field, it’s the executive director’s duty to steer vision and conduct action to meet the association’s goals. A very skilled team...
Read More
mmcc

Lessons Learned from ASAE's MMCC 2022

The Marketing, Membership, and Communications Conference (MMCC) is a gathering where association and nonprofit leaders come together to discuss new trends, exciting technology, and the future of different sectors. This is what we learned while attending. Critical Email Tips to Radically Improve Marketing...
Read More
Seminar image. Image referring to a seminar, similar to the ones taking place at CxEnergy organized by ACG & CAM: Successful event planning scenario

Defining the Unpredictable: New Success Measures in Event Scenario Planning

Our client, the AABC Commissioning Group (ACG), was focused on preparations for their first in-person event—CxEnergy—since the pandemic. The event would be hosted in Orlando, Florida, and CAM has been working on this conference with them since 2015. In light of pandemic-related changes, it is no secret...
Read More
Anna Kosova, CAE

CAM Principal Appointed to AMCI 2023 Annual Meeting Committee

CAM is proud to share that Principal Anna Kosova has been pointed to the AMCI 2023 Annual Meeting Committee. The committee develops content and delivery of the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year,...
Read More
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The HubSpot Digital Marketing Certification Course taught me how to become an effective digital marketer with an inbound-first mindset.

Practical Takeaways Content Marketing Content marketing is the most crucial method of digital marketing and one of SEO’s best practices. It’s the process of planning, crafting, and delivering meaningful, relevant, and customized content through various channels, including your website, marketing emails,...
Read More
Power of A

CAM’s client-partner has been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by ASAE

CAM’s client-partner the AABC Commissioning Group (ACG) has recently been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by the American Society of Association Executives (ASAE). The Power of A Awards were created to celebrate and promote the invaluable...
Read More
mmc

Lessons Learned from ASAE’s MMCC

The Marketing, Membership, & Communications Conference (MMCC) is a gathering of association and nonprofit leaders sharing the latest advancements in tech, trends, and engagement. This year’s conference shed light on several creative innovations that can boost your collective brainpower and your membership...
Read More
alexander-shatov-9Zjd7PE_FRM-unsplash

Key Social Media Tactics for Associations

Today, 49% of the world is on social media. Of that number, 87% are active, making social media a critical tool for connecting with the right audience. Associations have an opportunity to grow and engage current and prospective audiences through their online presence, so long as they manage their strategy...
Read More
ios

Top Tips for Facebook Ad Campaigns

Optimize for iOS 14 Release Apple’s release to iOS 14 users at the beginning of this year will impact an average of 50% of all Ad Campaigns since 50% of Ads are read on iOS 14 devices. The App will ask someone when they first go to Facebook after uploading the update if they would like Facebook to have...
Read More
SEO-Tips-for-Associations-pdf__1_-removebg-preview

Top 5 SEO Tips to Improve Your Association Website Visibility

Read on to learn 5 top SEO tips associations can utilize to help improve website visibility and gain a new audience. Best of all, these tips can be done for free; no more stretching the advertising budget further than it needs to go. Name PDFs with Relevant Keywords PDFs appear in the search results...
Read More
Create an Impact with Video Stories (1)

Ad Campaigns - Creating a Visual Impact with Stories

Stories have been the main form of communication for thousands of years, with generations passing along information to future generations in a variety of forms.“It is common knowledge among psychologists, visual marketers, and behavioral specialists that around 93% of communication is nonverbal, hence...
Read More
membership engagement, retention, renewals

Effective Member Retention & Renewals Techniques During Hard Times

Communicating tangible value is key to achieving high member renewal rates.  During difficult times—whether the current situation or other economic downturns– some members might be at risk for non-renewal due to financial hardship. However, many still desire to stay connected with their industry...
Read More
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Tips for a Successful Virtual Strategic Planning Session

Anna Kosova, CAE, MBA, Capital Association ManagementLynne Carbone, Lynne Carbone & Associates, Inc. In the past few months, associations have found it challenging or impossible to hold in person strategic planning sessions due to global pandemic restrictions. However, strategic planning sessions...
Read More
CAM Virtual and Hybrid Events

Virtual and Hybrid Events – Tips for Success

The convergence of events in the last few months (global pandemic, travel restrictions, protests, hotel shut-downs) have led to a very sobering fact for associations – the new normal is virtual meetings. While virtual meetings will not completely replace face-to-face meetings, it is clear that almost...
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By | 2023-02-10T22:10:32+00:00 December 16th, 2020|Comments Off on Industry Tips