- CAM INDUSTRY TIPS
Social Media Marketing Campaign Success Story: 555% Increase in LinkedIn Number of Followers!
By CAM
In the summer of 2020, Capital Association Management (CAM) was asked to come up with a marketing plan for growing a client-association’s web presence and engagement. One part of the plan involved increasing the number of followers on the client-association’s LinkedIn page as well as boosting engagement (likes, shares, comments, etc.).
- CAM INDUSTRY TIPS
Key Takeaways from the AMCI Annual Meeting
By CAM
Last week, I attended my third AMCI Annual Meeting, in which I participated as a committee member of the 2022 Annual Meeting Content Planning Committee, a co-facilitator of the AMCs by Size Roundtable Discussion, and as an attendee. Once I started recognizing more and more faces, I felt more comfortable learning and sharing my perspective. I was also able to anticipate what was expected of me after having attended sessions and networked during receptions.
- CAM INDUSTRY TIPS
CAM Principal Appointed to AMCI 2024 Annual Meeting Committee
By CAM
CAM is proud to share that Principal Anna Kosova has been pointed to the AMCI 2024 Annual Meeting Committee, for the third time in a row.
The committee develops content and delivery for the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year, it is designed to provide opportunities to learn, share, and grow AMCs.
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Case Study: Newly Established Hall of Fame Awards Program
By CAM
Associations succeed by having a shared mission, but there is always a smaller number of members who go above and beyond, giving back through volunteer service year after year. The Associated Air Balance Council (AABC) has had many such individuals spread across its remarkable 55+ year history. Rarely do members ever leave AABC, because the certification we provide is critical to winning business. With that in mind, friendships among members have been established for decades, and we have witnessed (pre-pandemic) the palpable comradery at our annual meetings.
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My First Experience with ANAB Accreditation
By CAM
My first time working with an ANSI National Accreditation Board (ANAB) accredited program proved to be an ongoing learning experience.
I have worked with certification programs before that had the approval of the U.S. Department of Labor, so I understood that following a set of policies and procedures strengthen the professional value of a certification program. However, every accreditation process is different, and can be intricately involved – but necessary for the program’s success.
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By CAM
This month, Anna Kosova, CAE of Capital Association Management shares her review of Execution: the Discipline of Getting Things Done by Larry Bossidy and Ram Charan.
In our field, it’s the executive director’s duty to steer vision and conduct action to meet the association’s goals.
- CAM INDUSTRY TIPS
By CAM
CAM is proud to share that Principal Anna Kosova has been pointed to the AMCI 2023 Annual Meeting Committee.
The committee develops content and delivery of the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year, it is designed to provide opportunities to learn, share, and grow AMCs.
- CAM INDUSTRY TIPS
By CAM
The Marketing, Membership, and Communications Conference (MMCC) is a gathering where association and nonprofit leaders come together to discuss new trends, exciting technology, and the future of different sectors. This is what we learned while attending.
- CAM INDUSTRY TIPS
Defining the Unpredictable: New Success Measures in Event Scenario Planning
By CAM
Our client, the AABC Commissioning Group (ACG), was focused on preparations for their first in-person event—CxEnergy—since the pandemic. The event would be hosted in Orlando, Florida, and CAM has been working on this conference with them since 2015.
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New Money: Sparking Revenue
By CAM
How a webinar series spawned leads and fueled income.
When your association deals with energy, it may feel like kismet to find a spark for revenue that touches several parts of the association.
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The HubSpot Digital Marketing Certification Course taught me how to become an effective digital marketer with an inbound-first mindset.
By CAM
It’s teaches the process of planning, crafting, and delivering meaningful, relevant, and customized content through various channels, including your website, marketing emails, social media platforms, and more.
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CAM’s client-partner has been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by ASAE
By CAM
CAM’s client-partner has been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by ASAE
- CAM INDUSTRY TIPS
Virtual Tech Showcase Proves Successful Alternative to Virtual Exhibit Hall
By CAM
Instead of going with a virtual expo hall, CAM helped its client to host a technology showcase during its 2021 virtual conference. The short demos ended up being beneficial to attendees, exhibitors, and the organization.
- CAM INDUSTRY TIPS
By CAM
The Marketing, Membership, & Communications Conference (MMCC) is a gathering of association and nonprofit leaders sharing the latest advancements in tech, trends, and engagement. This year’s conference shed light on several creative innovations that can boost your collective brainpower and your membership figures.
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Membership Pro Tip: Member of the Month
By CAM
Sam Schwarz, Account Executive shares her Membership Pro Tip in the ASAE’s Associations NOW Newsletter. The “Member of the Month” program promotes member engagement and creates a feeling of belonging among client’s individual members.
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Tips for a Successful Virtual Strategic Planning Session
By CAM
In the past few months, associations have found it challenging or impossible to hold in person strategic planning sessions due to global pandemic restrictions.
We facilitated a 12-hour, 3-day virtual strategic planning session for our medium-sized ($1.5 million in annual revenue) certification-based client-association servicing a specialized niche in the construction industry. While it was different from historical strategic planning meetings with participants seated around a big table in one room, it ultimately was successful.
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Effective Member Retention & Renewals Techniques During Hard Times
By CAM
During difficult times—whether the current situation or other economic downturns– some members might be at risk for non-renewal due to financial hardship. However, many still desire to stay connected with their industry and place involvement in associations high on the priority list. Pursuing success in renewals depends largely on managing efforts in two main areas: member engagement and member retention in the service of creating and communicating tangible value. Read different strategies and timelines that we used last year to accomplish a 96% renewal rate for our client-association.
- CAM INDUSTRY TIPS
Ad Campaigns – Creating a Visual Impact with Stories
By CAM
Stories have been the main form of communication for thousands of years, with generations passing along information to future generations in a variety of forms. However, video now dominates our lives. It outperforms images by 73% in social media and by 78% on Facebook and Instagram. Read more and see examples of how we are creating a visual impact with video stories.
- CAM INDUSTRY TIPS
Virtual Events – Tips for Success
By CAM
Virtual meetings are here to stay! The creative geniuses that live amongst us have come up with some great ways to engage attendees and make webinars and other digital offerings enjoyable.
Check out our ideas and tips to assist you in delivering engaging virtual events.
- CAM INDUSTRY TIPS
Top 5 SEO Tips to Improve Your Association Website Visibility
By CAM
Read on to learn 5 top SEO tips associations can utilize to help improve website visibility and gain a new audience.
Best of all, these tips can be done for free; no more stretching the advertising budget further than it needs to go.
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Top Tips for Facebook Ad Campaigns
By CAM
Apple’s release to iOS 14 users at the beginning of this year will impact an average of 50% of all Ad Campaigns since 50% of Ads are read on iOS 14 devices.
The App will ask someone when they first go to Facebook after uploading the update if they would like Facebook to have the ability to track them with their marketing.
The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People
Social Media Marketing Campaign Success Story: 555% Increase in LinkedIn Number of Followers!
Key Takeaways from the AMCI Annual Meeting
CAM Principal Appointed to AMCI 2024 Annual Meeting Committee
Case Study: Newly Established Hall of Fame Awards Program
My First Experience with ANAB Accreditation
Execution: The Discipline of Getting Things Done
Lessons Learned from ASAE's MMCC 2022
Defining the Unpredictable: New Success Measures in Event Scenario Planning
CAM Principal Appointed to AMCI 2023 Annual Meeting Committee
The HubSpot Digital Marketing Certification Course taught me how to become an effective digital marketer with an inbound-first mindset.
CAM’s client-partner has been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by ASAE
Lessons Learned from ASAE’s MMCC
Key Social Media Tactics for Associations
Top Tips for Facebook Ad Campaigns
Top 5 SEO Tips to Improve Your Association Website Visibility
Ad Campaigns - Creating a Visual Impact with Stories
Effective Member Retention & Renewals Techniques During Hard Times
Tips for a Successful Virtual Strategic Planning Session
