How often do associations revisit their pricing strategy? Rarely. How often do they add value—new courses, expanded benefits, fresh programming? All the time! Associations are constantly working to enhance member experience. But when it comes to pricing strategy, many avoid the conversation altogether. Why? Because price increases are often met with skepticism or anxiety [...]
At CAM, we understand how important Continuing Education Units (CEUs) are to the professionals our associations support. For many, CEUs are not just a recertification requirement - they are a vital part of maintaining their careers, staying current with industry standards, and continuing to grow in their field. We don’t take that responsibility lightly. [...]
Why aren’t people opening my emails? If you’re like me and manage email marketing for an association, then you have probably asked this question at least once this year. Well, that’s because the email marketing game has changed. If you still want to not only reach your target audience but see success with each [...]
AI can be your greatest marketing ally or your biggest privacy risk. The difference lies in how you use it. When it comes to using AI in marketing, it can feel like inviting someone into your home. On one hand, they’re a delightful helper, assisting with tasks and making your life easier. On the [...]
By Karen Shunk, Account Executive The Guru Conference is the world’s largest virtual conference focused on email marketing. I attended their 2023 event and was impressed by the wide range of useful information that was presented: tips and tricks about everything from formatting to deliverability, strategies for more effective email marketing, discussions about artificial [...]
