I am thrilled to announce the successful completion of the Digital Marketing Institute's Professional Certificate in Digital Marketing program. This transformative course not only provided me with two prestigious certifications, i.e, Certified Digital Marketing Professional, Professional Certified Marketer, but also deepened my understanding of digital marketing and its pivotal role in catering to customers' needs effectively.

Discover the remarkable journey of triumph over adversity in "Old Dog, New Tricks: Navigating my Limited Mobility World". This inspiring article sheds light on navigating a world with limited mobility and showcases the extraordinary strength of the human spirit. Let's understand how we can bring a change and make this world equal for all. Together, we can support and uplift each other, embracing endless possibilities and conquering any challenge that comes our way.

How do we inspire ourselves to perform as we align with the mission, vision and values of our organization, and really use that as a litmus test? If we're going to inspire people to perform, we need to be on the same page as to what the expectations are. We need to look at what are our goals and check in to ensure that we stay aligned and creating that long-term plan for both the organization and the employee within the talent pathway plans.

During the pandemic, the Energy Marketing Association moved quickly to make its certification training program virtual. EMA found that a virtual option, stood up in less than three months, resulted in a 40 percent increase in applications, compared to the two-day in-person session it previously offered.

Showcasing member achievements boosts engagement and promotes the benefits of an association’s certification program. Members work hard to earn the prestigious certifications their associations offer. Why not help them celebrate? The Energy Management Association offers an Energy Management Professional certification. EMA created an EMP Spotlight series on its website to highlight members who have [...]

When your association deals with energy, it may feel like kismet to find a spark for revenue that touches several parts of the association. That’s exactly what happened with the Energy Management Association when it decided to host a seven-session series of webinars in the fall of 2020. “We wanted as high attendance as [...]

This month, Anna Kosova, CAE of Capital Association Management shares her review of The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman and Paul White. Now more than ever, it is extremely important to both recognize and appreciate your team members. The cost to recruit and train new employees [...]

In the summer of 2020, Capital Association Management (CAM) was asked to come up with a marketing plan for growing a client-association’s web presence and engagement. One part of the plan involved increasing the number of followers on the client-association’s LinkedIn page as well as boosting engagement (likes, shares, comments, etc.). Once the strategy was [...]

Last week, I attended my third AMCI Annual Meeting, in which I participated as a committee member of the 2022 Annual Meeting Content Planning Committee, a co-facilitator of the AMCs by Size Roundtable Discussion, and as an attendee. Once I started recognizing more and more faces, I felt more comfortable learning and sharing my perspective. [...]

CAM is proud to share that Principal Anna Kosova has been appointed to the AMCI 2024 Annual Meeting Committee, for the third time in a row. The committee develops content and delivery for the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new [...]

  Project Overview: Associations succeed by having a shared mission, but there is always a smaller number of members who go above and beyond, giving back through volunteer service year after year. The Associated Air Balance Council (AABC) has had many such individuals spread across its remarkable 55+ year history. Rarely do members ever leave [...]

My first time working with an ANSI National Accreditation Board (ANAB) accredited program proved to be an ongoing learning experience. I have worked with certification programs before that had the approval of the U.S. Department of Labor, so I understood that following a set of policies and procedures strengthen the professional value of a certification [...]

This month, Anna Kosova, CAE of Capital Association Management shares her review of Execution: the Discipline of Getting Things Done by Larry Bossidy and Ram Charan. In our field, it’s the executive director’s duty to steer vision and conduct action to meet the association’s goals. A very skilled team can back an executive director, but without executive direction [...]

CAM is proud to share that Principal Anna Kosova has been pointed to the AMCI 2023 Annual Meeting Committee. The committee develops content and delivery of the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year, it is designed to provide opportunities [...]

Practical Takeaways Content Marketing Content marketing is the most crucial method of digital marketing and one of SEO’s best practices. It’s the process of planning, crafting, and delivering meaningful, relevant, and customized content through various channels, including your website, marketing emails, social media platforms, and more. To make the most of each piece of content [...]

CAM’s client-partner the AABC Commissioning Group (ACG) has recently been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by the American Society of Association Executives (ASAE). The Power of A Awards were created to celebrate and promote the invaluable contributions that associations make to America and the world. [...]

The Marketing, Membership, & Communications Conference (MMCC) is a gathering of association and nonprofit leaders sharing the latest advancements in tech, trends, and engagement. This year’s conference shed light on several creative innovations that can boost your collective brainpower and your membership figures. Creativity On-Demand The Marketing, Membership, & Communications Conference (MMCC) is a gathering [...]

Today, 49% of the world is on social media. Of that number, 87% are active, making social media a critical tool for connecting with the right audience. Associations have an opportunity to grow and engage current and prospective audiences through their online presence, so long as they manage their strategy correctly. While associations are founded [...]