Optimize for iOS 14 Release Apple’s release to iOS 14 users at the beginning of this year will impact an average of 50% of all Ad Campaigns since 50% of Ads are read on iOS 14 devices. The App will ask someone when they first go to Facebook after uploading the update if they would [...]
Read on to learn 5 top SEO tips associations can utilize to help improve website visibility and gain a new audience. Best of all, these tips can be done for free; no more stretching the advertising budget further than it needs to go. Name PDFs with Relevant Keywords PDFs appear in the search results on [...]
Stories have been the main form of communication for thousands of years, with generations passing along information to future generations in a variety of forms.“It is common knowledge among psychologists, visual marketers, and behavioral specialists that around 93% of communication is nonverbal, hence the cliché, ‘A picture is worth a thousand words.’ One minute of [...]
Communicating tangible value is key to achieving high member renewal rates. During difficult times—whether the current situation or other economic downturns-- some members might be at risk for non-renewal due to financial hardship. However, many still desire to stay connected with their industry and place involvement in associations high on the priority list. Pursuing success [...]
Anna Kosova, CAE, MBA, Capital Association ManagementLynne Carbone, Lynne Carbone & Associates, Inc.In the past few months, associations have found it challenging or impossible to hold in person strategic planning sessions due to global pandemic restrictions. However, strategic planning sessions are essential for organizations to chart their paths forward, and alternative approaches must be explored.Typically, [...]
The convergence of events in the last few months (global pandemic, travel restrictions, protests, hotel shut-downs) have led to a very sobering fact for associations – the new normal is virtual meetings. While virtual meetings will not completely replace face-to-face meetings, it is clear that almost all meetings will need to feature at least [...]
