Industry Tips - Capital Management

Social Media Marketing Campaign Success Story: 555% Increase in LinkedIn Number of Followers!

By CAM

In the summer of 2020, Capital Association Management (CAM) was asked to come up with a marketing plan for growing a client-association’s web presence and engagement. One part of the plan involved increasing the number of followers on the client-association’s LinkedIn page as well as boosting engagement (likes, shares, comments, etc.).

Key Takeaways from the AMCI Annual Meeting

By CAM

Last week, I attended my third AMCI Annual Meeting, in which I participated as a committee member of the 2022 Annual Meeting Content Planning Committee, a co-facilitator of the AMCs by Size Roundtable Discussion, and as an attendee. Once I started recognizing more and more faces, I felt more comfortable learning and sharing my perspective. I was also able to anticipate what was expected of me after having attended sessions and networked during receptions.

CAM Principal Appointed to AMCI 2024 Annual Meeting Committee

By CAM

CAM is proud to share that Principal Anna Kosova has been pointed to the AMCI 2024 Annual Meeting Committee, for the third time in a row.

The committee develops content and delivery for the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year, it is designed to provide opportunities to learn, share, and grow AMCs.

Case Study: Newly Established Hall of Fame Awards Program

By CAM

Associations succeed by having a shared mission, but there is always a smaller number of members who go above and beyond, giving back through volunteer service year after year. The Associated Air Balance Council (AABC) has had many such individuals spread across its remarkable 55+ year history. Rarely do members ever leave AABC, because the certification we provide is critical to winning business. With that in mind, friendships among members have been established for decades, and we have witnessed (pre-pandemic) the palpable comradery at our annual meetings.

My First Experience with ANAB Accreditation

By CAM

My first time working with an ANSI National Accreditation Board (ANAB) accredited program proved to be an ongoing learning experience.

I have worked with certification programs before that had the approval of the U.S. Department of Labor, so I understood that following a set of policies and procedures strengthen the professional value of a certification program. However, every accreditation process is different, and can be intricately involved – but necessary for the program’s success.

Execution: The Discipline of Getting Things Done

By CAM

This month, Anna Kosova, CAE of Capital Association Management shares her review of Execution: the Discipline of Getting Things Done by Larry Bossidy and Ram Charan.

In our field, it’s the executive director’s duty to steer vision and conduct action to meet the association’s goals.

CAM Principal Appointed to AMCI 2023 Annual Meeting Committee

By CAM

CAM is proud to share that Principal Anna Kosova has been pointed to the AMCI 2023 Annual Meeting Committee.

The committee develops content and delivery of the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year, it is designed to provide opportunities to learn, share, and grow AMCs.

Lessons Learned from ASAE’s MMCC 2022

By CAM

Defining the Unpredictable: New Success Measures in Event Scenario Planning

By CAM

New Money: Sparking Revenue

By CAM

How a webinar series spawned leads and fueled income.
When your association deals with energy, it may feel like kismet to find a spark for revenue that touches several parts of the association.

The HubSpot Digital Marketing Certification Course taught me how to become an effective digital marketer with an inbound-first mindset.

By CAM

It’s teaches the process of planning, crafting, and delivering meaningful, relevant, and customized content through various channels, including your website, marketing emails, social media platforms, and more.

CAM’s client-partner has been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by ASAE

By CAM

CAM’s client-partner has been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by ASAE

Virtual Tech Showcase Proves Successful Alternative to Virtual Exhibit Hall

By CAM

Instead of going with a virtual expo hall, CAM helped its client to host a technology showcase during its 2021 virtual conference. The short demos ended up being beneficial to attendees, exhibitors, and the organization.

Lessons Learned from ASAE’s MMCC

By CAM

The Marketing, Membership, & Communications Conference (MMCC) is a gathering of association and nonprofit leaders sharing the latest advancements in tech, trends, and engagement. This year’s conference shed light on several creative innovations that can boost your collective brainpower and your membership figures.

Membership Pro Tip: Member of the Month

By CAM

Sam Schwarz, Account Executive shares her Membership Pro Tip in the ASAE’s Associations NOW Newsletter. The “Member of the Month” program promotes member engagement and creates a feeling of belonging among client’s individual members.

Tips for a Successful Virtual Strategic Planning Session

By CAM

In the past few months, associations have found it challenging or impossible to hold in person strategic planning sessions due to global pandemic restrictions.

We facilitated a 12-hour, 3-day virtual strategic planning session for our medium-sized ($1.5 million in annual revenue) certification-based client-association servicing a specialized niche in the construction industry. While it was different from historical strategic planning meetings with participants seated around a big table in one room, it ultimately was successful.

Effective Member Retention & Renewals Techniques During Hard Times

By CAM

During difficult times—whether the current situation or other economic downturns– some members might be at risk for non-renewal due to financial hardship. However, many still desire to stay connected with their industry and place involvement in associations high on the priority list. Pursuing success in renewals depends largely on managing efforts in two main areas: member engagement and member retention in the service of creating and communicating tangible value. Read different strategies and timelines that we used last year to accomplish a 96% renewal rate for our client-association.

Ad Campaigns – Creating a Visual Impact with Stories

By CAM

Stories have been the main form of communication for thousands of years, with generations passing along information to future generations in a variety of forms. However, video now dominates our lives. It outperforms images by 73% in social media and by 78% on Facebook and Instagram. Read more and see examples of how we are creating a visual impact with video stories.

Virtual Events – Tips for Success

By CAM

Virtual meetings are here to stay! The creative geniuses that live amongst us have come up with some great ways to engage attendees and make webinars and other digital offerings enjoyable.

Check out our ideas and tips to assist you in delivering engaging virtual events.

Top 5 SEO Tips to Improve Your Association Website Visibility

By CAM

Top Tips for Facebook Ad Campaigns

By CAM

Apple’s release to iOS 14 users at the beginning of this year will impact an average of 50% of all Ad Campaigns since 50% of Ads are read on iOS 14 devices.

The App will ask someone when they first go to Facebook after uploading the update if they would like Facebook to have the ability to track them with their marketing.

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Elevating Marketing Efforts: My Journey as a Certified Digital Marketer

By CAM

I am thrilled to announce the successful completion of the Digital Marketing Institute's Professional Certificate in Digital Marketing program. This transformative course not only provided me with two prestigious certifications, i.e, Certified Digital Marketing Professional, Professional Certified Marketer, but also deepened my understanding of digital marketing and its pivotal role in catering to customers' needs effectively.

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Old Dog, New Tricks: Navigating my Limited Mobility World

By CAM

Discover the remarkable journey of triumph over adversity in "Old Dog, New Tricks: Navigating my Limited Mobility World". This inspiring article sheds light on navigating a world with limited mobility and showcases the extraordinary strength of the human spirit. Let's understand how we can bring a change and make this world equal for all. Together, we can support and uplift each other, embracing endless possibilities and conquering any challenge that...

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Talent Optimization with Traci Scherck

By CAM

How do we inspire ourselves to perform as we align with the mission, vision and values of our organization, and really use that as a litmus test? If we're going to inspire people to perform, we need to be on the same page as to what the expectations are. We need to look at what are our goals and check in to ensure that we stay aligned and creating that long-term plan for both the organization and the employee within the talent pathway plans.

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Accelerate Your Speed to Market

By CAM

During the pandemic, the Energy Marketing Association moved quickly to make its certification training program virtual. EMA found that a virtual option, stood up in less than three months, resulted in a 40 percent increase in applications, compared to the two-day in-person session it previously offered.

people row with spotlight highlighted selected one

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Membership Pro Tip: Member of the Month

By CAM

Showcasing member achievements boosts engagement and promotes the benefits of an association’s certification program. Members work hard to earn the prestigious certifications their associations offer. Why not help them celebrate? The Energy Management Association offers an Energy Management Professional certification. EMA created an EMP Spotlight series on its website to highlight members who have earned the certification and to recognize their commitment...

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New Money: Sparking Revenue

By CAM

When your association deals with energy, it may feel like kismet to find a spark for revenue that touches several parts of the association. That’s exactly what happened with the Energy Management Association when it decided to host a seven-session series of webinars in the fall of 2020. “We wanted as high attendance as possible, so we made them free and offered free continuing education credits,” says Sam Schwarz, EMA’s member engagement and marketing...

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The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People

By CAM

This month, Anna Kosova, CAE of Capital Association Management shares her review of The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman and Paul White. Now more than ever, it is extremely important to both recognize and appreciate your team members. The cost to recruit and train new employees is simply too high. However, many managers do not distinguish between recognition and appreciation....

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Social Media Marketing Campaign Success Story: 555% Increase in LinkedIn Number of Followers!

By CAM

CAM Principal, Anna Kosova at AMCI Annual Meeting

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Key Takeaways from the AMCI Annual Meeting

By CAM

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CAM Principal Appointed to AMCI 2024 Annual Meeting Committee

By CAM

CAM is proud to share that Principal Anna Kosova has been appointed to the AMCI 2024 Annual Meeting Committee, for the third time in a row. The committee develops content and delivery for the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year, it is designed to provide opportunities to learn, share, and grow AMCs. Capital Association Management has an AMC Institute...

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Case Study: Newly Established Hall of Fame Awards Program

By CAM

Project Overview: Associations succeed by having a shared mission, but there is always a smaller number of members who go above and beyond, giving back through volunteer service year after year. The Associated Air Balance Council (AABC) has had many such individuals spread across its remarkable 55+ year history. Rarely do members ever leave AABC, because the certification we provide is critical to winning business. With that in mind, friendships...

CAM INDUSTRY TIPS

My First Experience with ANAB Accreditation

By CAM

My first time working with an ANSI National Accreditation Board (ANAB) accredited program proved to be an ongoing learning experience. I have worked with certification programs before that had the approval of the U.S. Department of Labor, so I understood that following a set of policies and procedures strengthen the professional value of a certification program. However, every accreditation process is different, and can be intricately involved –...

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Execution: The Discipline of Getting Things Done

By CAM

This month, Anna Kosova, CAE of Capital Association Management shares her review of Execution: the Discipline of Getting Things Done by Larry Bossidy and Ram Charan. In our field, it’s the executive director’s duty to steer vision and conduct action to meet the association’s goals. A very skilled team can back an executive director, but without executive direction to complete crucial tasks that will advance the organization forward, it’s possible...

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Lessons Learned from ASAE's MMCC 2022

By CAM

The Marketing, Membership, and Communications Conference (MMCC) is a gathering where association and nonprofit leaders come together to discuss new trends, exciting technology, and the future of different sectors. This is what we learned while attending. Critical Email Tips to Radically Improve Marketing Performance Presented by Jay Schwedelson, this session was a favorite for many in attendance. Focused on the ways that rapid industry shifts can...

Seminar image. Image referring to a seminar, similar to the ones taking place at CxEnergy organized by ACG & CAM: Successful event planning scenario

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Defining the Unpredictable: New Success Measures in Event Scenario Planning

By CAM

Our client, the AABC Commissioning Group (ACG), was focused on preparations for their first in-person event—CxEnergy—since the pandemic. The event would be hosted in Orlando, Florida, and CAM has been working on this conference with them since 2015. In light of pandemic-related changes, it is no secret that there is a lot of uncertainty surrounding event planning. CAM partnered with ACG once again to ensure an event that would offer as much value...

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CAM Principal Appointed to AMCI 2023 Annual Meeting Committee

By CAM

CAM is proud to share that Principal Anna Kosova has been pointed to the AMCI 2023 Annual Meeting Committee. The committee develops content and delivery of the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year, it is designed to provide opportunities to learn, share, and grow AMCs. Capital Association Management has an AMC Institute accreditation, and Kosova...

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The HubSpot Digital Marketing Certification Course taught me how to become an effective digital marketer with an inbound-first mindset.

By CAM

Practical Takeaways Content Marketing Content marketing is the most crucial method of digital marketing and one of SEO’s best practices. It’s the process of planning, crafting, and delivering meaningful, relevant, and customized content through various channels, including your website, marketing emails, social media platforms, and more. To make the most of each piece of content you create or commission, try repurposing it and splitting it between...

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CAM’s client-partner has been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by ASAE

By CAM

CAM’s client-partner the AABC Commissioning Group (ACG) has recently been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by the American Society of Association Executives (ASAE). The Power of A Awards were created to celebrate and promote the invaluable contributions that associations make to America and the world. Six associations were recognized with a 2021 Summit Award, 25 associations have been...

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Lessons Learned from ASAE’s MMCC

By CAM

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Key Social Media Tactics for Associations

By CAM

Today, 49% of the world is on social media. Of that number, 87% are active, making social media a critical tool for connecting with the right audience. Associations have an opportunity to grow and engage current and prospective audiences through their online presence, so long as they manage their strategy correctly. While associations are founded on community and networking, they often lack the resources and knowledge to successfully establish a social...

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Top Tips for Facebook Ad Campaigns

By CAM

Optimize for iOS 14 Release Apple’s release to iOS 14 users at the beginning of this year will impact an average of 50% of all Ad Campaigns since 50% of Ads are read on iOS 14 devices. The App will ask someone when they first go to Facebook after uploading the update if they would like Facebook to have the ability to track them with their marketing. Most people will say no since privacy has become such a sensitive issue in recent times. When they...

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Top 5 SEO Tips to Improve Your Association Website Visibility

By CAM

Read on to learn 5 top SEO tips associations can utilize to help improve website visibility and gain a new audience. Best of all, these tips can be done for free; no more stretching the advertising budget further than it needs to go. Name PDFs with Relevant Keywords PDFs appear in the search results on Google, providing another way users can find your association website and learn about what you do. Instead of a string of numbers, naming the PDF file...

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Ad Campaigns - Creating a Visual Impact with Stories

By CAM

Stories have been the main form of communication for thousands of years, with generations passing along information to future generations in a variety of forms.“It is common knowledge among psychologists, visual marketers, and behavioral specialists that around 93% of communication is nonverbal, hence the cliché, ‘A picture is worth a thousand words.’ One minute of video is worth 1.8 million words, according to Forrester Research.” -Social Media Examiner However,...

membership engagement, retention, renewals

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Effective Member Retention & Renewals Techniques During Hard Times

By CAM

Communicating tangible value is key to achieving high member renewal rates. During difficult times—whether the current situation or other economic downturns– some members might be at risk for non-renewal due to financial hardship. However, many still desire to stay connected with their industry and place involvement in associations high on the priority list. Pursuing success in renewals depends largely on managing efforts in two main areas:...

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Tips for a Successful Virtual Strategic Planning Session

By CAM

Anna Kosova, CAE, MBA, Capital Association ManagementLynne Carbone, Lynne Carbone & Associates, Inc. In the past few months, associations have found it challenging or impossible to hold in person strategic planning sessions due to global pandemic restrictions. However, strategic planning sessions are essential for organizations to chart their paths forward, and alternative approaches must be explored. Typically, strategic planning sessions require...

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Virtual and Hybrid Events – Tips for Success

By CAM

The convergence of events in the last few months (global pandemic, travel restrictions, protests, hotel shut-downs) have led to a very sobering fact for associations – the new normal is virtual meetings. While virtual meetings will not completely replace face-to-face meetings, it is clear that almost all meetings will need to feature at least a hybrid option. The challenge now for the association community is to create virtual options for members...