Industry Tips 2022-08-23T18:27:31+00:00
ANAB Accreditation

My First Experience with ANAB Accreditation


By CAM

My first time working with an ANSI National Accreditation Board (ANAB) accredited program proved to be an ongoing learning experience.

I have worked with certification programs before that had the approval of the U.S. Department of Labor, so I understood that following a set of policies and procedures strengthen the professional value of a certification program. However, every accreditation process is different, and can be intricately involved – but necessary for the program’s success.

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Execution: The Discipline of Getting Things Done


By CAM

This month, Anna Kosova, CAE of Capital Association Management shares her review of Execution: the Discipline of Getting Things Done by Larry Bossidy and Ram Charan.

In our field, it’s the executive director’s duty to steer vision and conduct action to meet the association’s goals.

Anna Kosova, CAE
CAM Principal Appointed to AMCI 2023 Annual Meeting Committee


By CAM

CAM is proud to share that Principal Anna Kosova has been pointed to the AMCI 2023 Annual Meeting Committee.

The committee develops content and delivery of the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year, it is designed to provide opportunities to learn, share, and grow AMCs.

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Lessons Learned from ASAE’s MMCC 2022


By CAM

The Marketing, Membership, and Communications Conference (MMCC) is a gathering where association and nonprofit leaders come together to discuss new trends, exciting technology, and the future of different sectors. This is what we learned while attending.

Seminar image. Image referring to a seminar, similar to the ones taking place at CxEnergy organized by ACG & CAM: Successful event planning scenario

Defining the Unpredictable: New Success Measures in Event Scenario Planning

By CAM

Our client, the AABC Commissioning Group (ACG), was focused on preparations for their first in-person event—CxEnergy—since the pandemic. The event would be hosted in Orlando, Florida, and CAM has been working on this conference with them since 2015.

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New Money: Sparking Revenue

By CAM

How a webinar series spawned leads and fueled income.
When your association deals with energy, it may feel like kismet to find a spark for revenue that touches several parts of the association.

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The HubSpot Digital Marketing Certification Course taught me how to become an effective digital marketer with an inbound-first mindset.

By CAM

It’s teaches the process of planning, crafting, and delivering meaningful, relevant, and customized content through various channels, including your website, marketing emails, social media platforms, and more.

Power of A

CAM’s client-partner has been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by ASAE

By CAM

CAM’s client-partner has been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by ASAE

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Virtual Tech Showcase Proves Successful Alternative to Virtual Exhibit Hall

By CAM

Instead of going with a virtual expo hall, CAM helped its client to host a technology showcase during its 2021 virtual conference. The short demos ended up being beneficial to attendees, exhibitors, and the organization.

Lessons Learned from ASAE’s MMCC

By CAM

The Marketing, Membership, & Communications Conference (MMCC) is a gathering of association and nonprofit leaders sharing the latest advancements in tech, trends, and engagement. This year’s conference shed light on several creative innovations that can boost your collective brainpower and your membership figures.

Membership Pro Tip: Member of the Month

By CAM

Sam Schwarz, Account Executive shares her Membership Pro Tip in the ASAE’s Associations NOW Newsletter. The “Member of the Month” program promotes member engagement and creates a feeling of belonging among client’s individual members.

Tips for a Successful Virtual Strategic Planning Session

By CAM

In the past few months, associations have found it challenging or impossible to hold in person strategic planning sessions due to global pandemic restrictions.

We facilitated a 12-hour, 3-day virtual strategic planning session for our medium-sized ($1.5 million in annual revenue) certification-based client-association servicing a specialized niche in the construction industry. While it was different from historical strategic planning meetings with participants seated around a big table in one room, it ultimately was successful.

Effective Member Retention & Renewals Techniques During Hard Times

By CAM

During difficult times—whether the current situation or other economic downturns– some members might be at risk for non-renewal due to financial hardship. However, many still desire to stay connected with their industry and place involvement in associations high on the priority list. Pursuing success in renewals depends largely on managing efforts in two main areas: member engagement and member retention in the service of creating and communicating tangible value. Read different strategies and timelines that we used last year to accomplish a 96% renewal rate for our client-association.

Ad Campaigns – Creating a Visual Impact with Stories

By CAM

Stories have been the main form of communication for thousands of years, with generations passing along information to future generations in a variety of forms. However, video now dominates our lives. It outperforms images by 73% in social media and by 78% on Facebook and Instagram. Read more and see examples of how we are creating a visual impact with video stories.

CAM Virtual and Hybrid Events

Virtual Events – Tips for Success 

By CAM

Virtual meetings are here to stay! The creative geniuses that live amongst us have come up with some great ways to engage attendees and make webinars and other digital offerings enjoyable.

Check out our ideas and tips to assist you in delivering engaging virtual events.

Top 5 SEO Tips to Improve Your Association Website Visibility

By CAM

Read on to learn 5 top SEO tips associations can utilize to help improve website visibility and gain a new audience.

Best of all, these tips can be done for free; no more stretching the advertising budget further than it needs to go. 

Top Tips for Facebook Ad Campaigns

By CAM

Apple’s release to iOS 14 users at the beginning of this year will impact an average of 50% of all Ad Campaigns since 50% of Ads are read on iOS 14 devices.

The App will ask someone when they first go to Facebook after uploading the update if they would like Facebook to have the ability to track them with their marketing.