Association Management Tips

Social Media Marketing Campaign Success Story: 555% Increase in LinkedIn Number of Followers!

By CAM

In the summer of 2020, Capital Association Management (CAM) was asked to come up with a marketing plan for growing a client-association’s web presence and engagement. One part of the plan involved increasing the number of followers on the client-association’s LinkedIn page as well as boosting engagement (likes, shares, comments, etc.).

Key Takeaways from the AMCI Annual Meeting

By CAM

Last week, I attended my third AMCI Annual Meeting, in which I participated as a committee member of the 2022 Annual Meeting Content Planning Committee, a co-facilitator of the AMCs by Size Roundtable Discussion, and as an attendee. Once I started recognizing more and more faces, I felt more comfortable learning and sharing my perspective. I was also able to anticipate what was expected of me after having attended sessions and networked during receptions.

CAM Principal Appointed to AMCI 2024 Annual Meeting Committee

By CAM

CAM is proud to share that Principal Anna Kosova has been pointed to the AMCI 2024 Annual Meeting Committee, for the third time in a row.

The committee develops content and delivery for the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year, it is designed to provide opportunities to learn, share, and grow AMCs.

Case Study: Newly Established Hall of Fame Awards Program

By CAM

Associations succeed by having a shared mission, but there is always a smaller number of members who go above and beyond, giving back through volunteer service year after year. The Associated Air Balance Council (AABC) has had many such individuals spread across its remarkable 55+ year history. Rarely do members ever leave AABC, because the certification we provide is critical to winning business. With that in mind, friendships among members have been established for decades, and we have witnessed (pre-pandemic) the palpable comradery at our annual meetings.

My First Experience with ANAB Accreditation

By CAM

My first time working with an ANSI National Accreditation Board (ANAB) accredited program proved to be an ongoing learning experience.

I have worked with certification programs before that had the approval of the U.S. Department of Labor, so I understood that following a set of policies and procedures strengthen the professional value of a certification program. However, every accreditation process is different, and can be intricately involved – but necessary for the program’s success.

Execution: The Discipline of Getting Things Done

By CAM

This month, Anna Kosova, CAE of Capital Association Management shares her review of Execution: the Discipline of Getting Things Done by Larry Bossidy and Ram Charan.

In our field, it’s the executive director’s duty to steer vision and conduct action to meet the association’s goals.

CAM Principal Appointed to AMCI 2023 Annual Meeting Committee

By CAM

CAM is proud to share that Principal Anna Kosova has been pointed to the AMCI 2023 Annual Meeting Committee.

The committee develops content and delivery of the AMCI Annual Meeting, the premier in-person business event to connect AMCI members, partners, and industry leaders. Held early in each new year, it is designed to provide opportunities to learn, share, and grow AMCs.

Lessons Learned from ASAE’s MMCC 2022

By CAM

The Marketing, Membership, and Communications Conference (MMCC) is a gathering where association and nonprofit leaders come together to discuss new trends, exciting technology, and the future of different sectors. This is what we learned while attending.

Defining the Unpredictable: New Success Measures in Event Scenario Planning

By CAM

Our client, the AABC Commissioning Group (ACG), was focused on preparations for their first in-person event—CxEnergy—since the pandemic. The event would be hosted in Orlando, Florida, and CAM has been working on this conference with them since 2015.

New Money: Sparking Revenue

By CAM

How a webinar series spawned leads and fueled income.
When your association deals with energy, it may feel like kismet to find a spark for revenue that touches several parts of the association.

The HubSpot Digital Marketing Certification Course taught me how to become an effective digital marketer with an inbound-first mindset.

By CAM

It’s teaches the process of planning, crafting, and delivering meaningful, relevant, and customized content through various channels, including your website, marketing emails, social media platforms, and more.

CAM’s client-partner has been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by ASAE

By CAM

CAM’s client-partner has been awarded the 2021 Power of A Silver Award for its “Enhancing Local Building Ordinances Campaign” by ASAE

Virtual Tech Showcase Proves Successful Alternative to Virtual Exhibit Hall

By CAM

Instead of going with a virtual expo hall, CAM helped its client to host a technology showcase during its 2021 virtual conference. The short demos ended up being beneficial to attendees, exhibitors, and the organization.

Lessons Learned from ASAE’s MMCC

By CAM

The Marketing, Membership, & Communications Conference (MMCC) is a gathering of association and nonprofit leaders sharing the latest advancements in tech, trends, and engagement. This year’s conference shed light on several creative innovations that can boost your collective brainpower and your membership figures.

Membership Pro Tip: Member of the Month

By CAM

Sam Schwarz, Account Executive shares her Membership Pro Tip in the ASAE’s Associations NOW Newsletter. The “Member of the Month” program promotes member engagement and creates a feeling of belonging among client’s individual members.

Tips for a Successful Virtual Strategic Planning Session

By CAM

In the past few months, associations have found it challenging or impossible to hold in person strategic planning sessions due to global pandemic restrictions.

We facilitated a 12-hour, 3-day virtual strategic planning session for our medium-sized ($1.5 million in annual revenue) certification-based client-association servicing a specialized niche in the construction industry. While it was different from historical strategic planning meetings with participants seated around a big table in one room, it ultimately was successful.

Effective Member Retention & Renewals Techniques During Hard Times

By CAM

During difficult times—whether the current situation or other economic downturns– some members might be at risk for non-renewal due to financial hardship. However, many still desire to stay connected with their industry and place involvement in associations high on the priority list. Pursuing success in renewals depends largely on managing efforts in two main areas: member engagement and member retention in the service of creating and communicating tangible value. Read different strategies and timelines that we used last year to accomplish a 96% renewal rate for our client-association.

Ad Campaigns – Creating a Visual Impact with Stories

By CAM

Stories have been the main form of communication for thousands of years, with generations passing along information to future generations in a variety of forms. However, video now dominates our lives. It outperforms images by 73% in social media and by 78% on Facebook and Instagram. Read more and see examples of how we are creating a visual impact with video stories.

Virtual Events – Tips for Success

By CAM

Virtual meetings are here to stay! The creative geniuses that live amongst us have come up with some great ways to engage attendees and make webinars and other digital offerings enjoyable.

Check out our ideas and tips to assist you in delivering engaging virtual events.

Top 5 SEO Tips to Improve Your Association Website Visibility

By CAM

Read on to learn 5 top SEO tips associations can utilize to help improve website visibility and gain a new audience.

Best of all, these tips can be done for free; no more stretching the advertising budget further than it needs to go.

Top Tips for Facebook Ad Campaigns

By CAM

Apple’s release to iOS 14 users at the beginning of this year will impact an average of 50% of all Ad Campaigns since 50% of Ads are read on iOS 14 devices.

The App will ask someone when they first go to Facebook after uploading the update if they would like Facebook to have the ability to track them with their marketing.

An image showing artificial intelligence and Human

Trade Shows

The Community Advantage: Centering Humans in the Age of AI

By Cassie LaJeunesse

As AI reshapes how organizations communicate and deliver content, the associations best positioned to thrive are the ones doubling down on human connection. My experience with think pieces, newsletters, podcasts, conference sessions, and general attitudes about artificial intelligence (AI) has been that people either: A) think AI is going to take over the world (positive) and can’t wait to make it write them a movie script or organize their whole...

Can a game enhance expo hall experience - CAM CxEnergy

Trade Shows

Can a Game Enhance the Expo Hall Experience?

By Sim (Simran Maurya)

Building engagement takes more than adding something fun to the agenda. It is about creating opportunities for people to connect, participate, learn, and find value in the time they spend at the event. That was the idea behind the Expo Punch List Game, a new engagement initiative introduced at CxEnergy 2026, the conference and exposition presented by ACG, AABC, and EMA. The goal was simple: Encourage attendees to visit participating exhibitor booths,...

Trade Shows

IACET Accreditation: Value & Are You Ready?

By Karen Shunk

The Value of IACET Accreditation – and How to Tell If Your Organization Is Ready In today's competitive association landscape, organizations can stand out and develop new revenue streams by offering high-quality professional development and continuing education to their members. Achieving accreditation from the International Association for Continuing Education and Training (IACET) will demonstrate your organization's commitment to excellence and...

CAM Lessons learned from amci 2026 annual meeting

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Learning and Leadership at the AMCI Annual Meeting

By Anna Kosova

CAM is proud to announce its continued leadership on the AMCI 2027 Annual Meeting Committee, contributing to the planning and delivery of the association’s premier event. Attending the annual meeting of AMCI, the Association Management Company Institute, is something I look forward to every year. It is always energizing to gather with colleagues from around the country who share the desire to deliver exceptional service and understand the effort...

CAM celebrates Anna Kosova’s reappointment to the AMCI 2027 Annual Meeting Committee, marking her 7th consecutive term in national association leadership.

Trade Shows

CAM Principal Reappointed to AMCI 2027 Annual Meeting Committee

By CAM

Seventh Consecutive Term Supporting Association Leadership Nationwide CAM is proud to announce its continued leadership on the AMCI 2027 Annual Meeting Committee, contributing to the planning and delivery of the association’s premier event. Anna Kosova, Principal at Capital Association Management (CAM), has been reappointed to the AMCI 2027 Annual Meeting Committee, marking her seventh consecutive term contributing to the planning and delivery of...

Trade Shows

Trade Show Tips: How to Get the Most Out of Exhibiting

By Karen Shunk

For every industry, there is a wide range of trade shows your organization could attend throughout any given year. Each trade show has its benefits, but it can be costly to attend every show. Capital Association Management’s team of experts is here to help you decide how to choose a show to attend and how to maximize the benefits to your organization when you’re there. Do Your Research Do your research on trade shows and analyze the costs versus benefits....

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Becoming a Certified iMIS User

By Valerie Shuford

Upgrading to iMIS and Strengthening My Skills I have spent most of my career working with associations, gaining experience in event management, membership, and certification. I began using iMIS early in my career and have continued using it in every association role since then. Several years ago, Advanced Solutions International (ASI), the developer of iMIS, launched a certification program with three levels: User, Administrator, and Professional....

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Raising Prices: Why It’s Time Associations Revisited Their Value Equation

By Karen Shunk

How often do associations revisit their pricing strategy? Rarely. How often do they add value—new courses, expanded benefits, fresh programming? All the time! Associations are constantly working to enhance member experience. But when it comes to pricing strategy, many avoid the conversation altogether. Why? Because price increases are often met with skepticism or anxiety or seen as a cash grab. But here's the truth: a strategic pricing review isn't...

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Driving Event Success with a Theme-Inspired Experience

By Sim (Simran Maurya)

CAM Delivers CxEnergy 2025 by bringing the Board’s NASCAR-themed vision to life. The goal was to create a seamless and engaging experience for attendees, exhibitors, and sponsors. CAM, as the association management team behind CxEnergy, focused on every detail. This included creative development, logistics, speaker coordination, and onsite execution. A NASCAR Theme That Enhanced, Not Distracted CAM worked behind the scenes to incorporate the racing...

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CEUs As A Strategic Priority: How CAM Supports Member Certification, Growth, and Engagement

By CAM

At CAM, we understand how important Continuing Education Units (CEUs) are to the professionals our associations support. For many, CEUs are not just a recertification requirement – they are a vital part of maintaining their careers, staying current with industry standards, and continuing to grow in their field. We don’t take that responsibility lightly. CAM supports CEUs by creating learning opportunities that fit member schedules and certification...

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Email Marketing Is Dead... Unless You Follow These Two Game-Changing Tactics

By William Thomas

Why aren’t people opening my emails? If you’re like me and manage email marketing for an association, then you have probably asked this question at least once this year. Well, that’s because the email marketing game has changed. If you still want to not only reach your target audience but see success with each campaign, then you need to know the new trends, strategies, and playbook to win at email marketing. I recently had the opportunity to attend...

CAM INDUSTRY TIPS

CAM Principal Reappointed to AMCI 2026 Annual Meeting Committee

By CAM

Sixth Consecutive Term Supporting Association Leadership Nationwide CAM is proud to announce its continued leadership on the AMCI 2026 Annual Meeting Committee, contributing to the planning and delivery of the association’s premier event. Anna Kosova, Principal at Capital Association Management (CAM), has been reappointed to the AMCI 2026 Annual Meeting Committee, marking her sixth consecutive term contributing to the planning and delivery of AMCI’s...

Smart AI Marketing Practices by Simran Maurya

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Don’t Feed the Creep: A Guide to Smart AI Marketing Practices

By Sim (Simran Maurya)

AI can be your greatest marketing ally or your biggest privacy risk. The difference lies in how you use it. When it comes to using AI in marketing, it can feel like inviting someone into your home. On one hand, they’re a delightful helper, assisting with tasks and making your life easier. On the other hand, they might start looking through your drawers and collecting information you never intended to share. Creepy? Absolutely. But this paradox sums...

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Adapt Your Marketing Approach To Connect and Build Trust

By Sim (Simran Maurya)

Your members have diverse backgrounds and experiences, so your outreach should be similarly diverse. At first glance, marketing seems like a straightforward task: All you have to do is make sure everyone knows what you’re selling. Easy, right? Alas, marketing is not just about the product, service, or event you’re promoting—it’s about the needs of your audience. And your audience isn’t just one person. Marketers need to be adaptable, as...

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So You Want to Plan a Golf Tournament

By Cassie LaJeunesse

As far as association events go, the first thing that comes to mind is probably a conference, board meeting, or educational opportunity for members. Obviously, these are all incredibly important to your organization for a variety of reasons. But what about an event that lets your members take a break from the meeting room and engage in some friendly competition? Many of Capital Association Management (CAM)’s clients hold golf tournaments in conjunction...

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Lessons Learned from Maintaining ANAB Accreditation

By Valerie Shuford

In this article, Membership and Certification Coordinator Valerie Shuford, of the AABC Commissioning Group and Energy Management Association, details her organizations’ experiences with ANAB accreditation renewal and shares the lessons she has learned while working to maintain the accreditations for each organization’s credentialing program. About Accreditation The AABC Commissioning Group (ACG) and Energy Management Association (EMA) both participate...

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Running an Effective Board Meeting

By Cassie LaJeunesse

The board of an organization is integral to its success. Board members uphold the mission of the organization, address issues that arise, and make key decisions about the organization’s activities. Because the board may not meet more than a few times a year, it is essential that board meetings run efficiently and effectively. Capital Association Management organizes board meetings for three clients, and our staff has learned from experience how to...

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Developing an AI Editorial Policy for Your AMC

By Cassie LaJeunesse

Like any new development in technology, generative artificial intelligence (AI) has its supporters and its detractors. There are valid points on both sides — AI can be used to streamline workflows and increase efficiency, but it can also open your organization up to misinformation and ethical issues. That's why it's important to be proactive. If your association management company generates content in any way, whether for publications, websites, or...

Financial

Successfully Managing an Independent Financial Audit

By Tyra Yemer

By Tyra Yemer Financial audits are crucial for nonprofits to ensure transparency, accountability, and compliance with regulatory standards. Independent audits provide board members and directors with confidence in the organization’s financial integrity. Managing through a successful audit requires meticulous preparation, clear communication, and adherence to best practices. Here are some essential tips for nonprofits to navigate through an independent...

Event-Meeting-Management-Fundamentals-Certified earned by Liliia Novikova

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Elevating Customer Experiences: Event & Meeting Certification Learnings

By Liliia Novikova

Elevating Customer Experiences: Insights from Event & Meeting Management Fundamentals Certification By Liliia Novikova In today’s competitive business landscape, delivering superior customer experiences is paramount across all industries. This rings especially true in the realm of community management, where client satisfaction and retention are key to success. To stay ahead in this dynamic field, I recently undertook the Event & Meeting...

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Email Marketing Enlightenment at Guru Conference

By Karen Shunk

By Karen Shunk, Account Executive The Guru Conference is the world's largest virtual conference focused on email marketing. I attended their 2023 event and was impressed by the wide range of useful information that was presented: tips and tricks about everything from formatting to deliverability, strategies for more effective email marketing, discussions about artificial intelligence (AI) advancements in the industry, and so much more. Several...

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Navigating the Maze: Insights from Representing CAM Clients at the AHR Expo 2024

By Karen Shunk

A New Level of Trade Show Experience I have worked for several organizations with large trade shows, but my first experience representing three different CAM clients at the AHR Expo in Chicago took things to a whole new level. My previous experience at trade shows has taught me the value of bringing TWO pairs of comfortable shoes, minimizing my steps throughout the day, and staying hydrated. However, I never could have anticipated the sheer size of...

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ASAE Association Management Certificate: Lessons Learned

By CAM

I recently had the exciting opportunity to participate in ASAE’s Association Management Certification program. The course covers best practices in association management, membership and volunteer involvement, brand and business development, culture, and ethics — basically everything you need to know to be an effective association management professional. With my experience in marketing, this course was very beneficial because I was able to learn about...

Capital Association Management CAM at AMCI Annual Meeting 2024 in Las Vegas

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Insights from the AMC Institute Annual Meeting: Learning, Networking, and Innovation

By Anna Kosova

The AMCI Annual Meeting has become one of my favorite events to attend, and this year’s meeting was no exception. For this year’s meeting in Las Vegas, I again served on the Annual Meeting Program Committee, participated as a facilitator in the AMCs by Size roundtable discussion, and attended many informative sessions presented by my colleagues in the AMC industry. It was a great opportunity to network and learn from others about the most relevant...

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Beyond Dotting I’s and Crossing T’s: Annual Accreditation ANAB Year-Two Surveillance

By CAM

Our client’s certification program is accredited through the ANSI National Accreditation Board (ANAB). To maintain this accreditation, our client must complete a new application every five years. In addition, one year after each approval, the program is then reviewed as part of the surveillance application process. Our client’s last full application process was in 2021, and we assisted by reviewing and updating the required supporting documentation....

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Promoting Access: Securing Online Proctoring for the Certification Exam

By CAM

Our client was looking for ways to increase the number of individuals carrying their certification. To make obtaining certification more accessible, our client’s board asked us to explore the option of using an online proctor. At that point, the only options for taking the Certification exam were to use a contracted testing location or take the exam at an in-person client seminar. Our vendor has testing centers throughout the world, but the travel...

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CAM Achieves AMC Institute Re-accreditation

By CAM

Capital Association Management, LLC (CAM) is proud to announce that it has received re-accreditation from AMC Institute, a prestigious global trade association representing the Association Management industry. This re-accreditation places CAM among the select few Association Management Companies (AMCs) worldwide that have demonstrated their commitment to delivering the highest level of professional management services to associations and not-for-profit...

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Elevating Marketing Efforts: My Journey as a Certified Digital Marketer

By CAM

I am thrilled to announce the successful completion of the Digital Marketing Institute's Professional Certificate in Digital Marketing program. This transformative course not only provided me with two prestigious certifications, i.e, Certified Digital Marketing Professional, Professional Certified Marketer, but also deepened my understanding of digital marketing and its pivotal role in catering to customers' needs effectively.

Illustration-of-people-with-their-hands-on-top-of-each-others

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Old Dog, New Tricks: Navigating my Limited Mobility World

By Anna Kosova

Discover the remarkable journey of triumph over adversity in "Old Dog, New Tricks: Navigating my Limited Mobility World". This inspiring article sheds light on navigating a world with limited mobility and showcases the extraordinary strength of the human spirit. Let's understand how we can bring a change and make this world equal for all. Together, we can support and uplift each other, embracing endless possibilities and conquering any challenge that...

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Talent Optimization with Traci Scherck

By CAM

How do we inspire ourselves to perform as we align with the mission, vision and values of our organization, and really use that as a litmus test? If we're going to inspire people to perform, we need to be on the same page as to what the expectations are. We need to look at what are our goals and check in to ensure that we stay aligned and creating that long-term plan for both the organization and the employee within the talent pathway plans.

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