As AI reshapes how organizations communicate and deliver content, the associations best positioned to thrive are the ones doubling down on human connection. My experience with think pieces, newsletters, podcasts, conference sessions, and general attitudes about artificial intelligence (AI) has been that people either: A) think AI is going to take over the world [...]
Building engagement takes more than adding something fun to the agenda. It is about creating opportunities for people to connect, participate, learn, and find value in the time they spend at the event. That was the idea behind the Expo Punch List Game, a new engagement initiative introduced at CxEnergy 2026, the conference and [...]
The Value of IACET Accreditation – and How to Tell If Your Organization Is Ready In today’s competitive association landscape, organizations can stand out and develop new revenue streams by offering high-quality professional development and continuing education to their members. Achieving accreditation from the International Association for Continuing Education and Training (IACET) will demonstrate your organization’s commitment to excellence and [...]
CAM is proud to announce its continued leadership on the AMCI 2027 Annual Meeting Committee, contributing to the planning and delivery of the association’s premier event. Attending the annual meeting of AMCI, the Association Management Company Institute, is something I look forward to every year. It is always energizing to gather with colleagues from around [...]
Seventh Consecutive Term Supporting Association Leadership Nationwide CAM is proud to announce its continued leadership on the AMCI 2027 Annual Meeting Committee, contributing to the planning and delivery of the association’s premier event. Anna Kosova, Principal at Capital Association Management (CAM), has been reappointed to the AMCI 2027 Annual Meeting Committee, marking her seventh consecutive term contributing to the [...]
For every industry, there is a wide range of trade shows your organization could attend throughout any given year. Each trade show has its benefits, but it can be costly to attend every show. Capital Association Management’s team of experts is here to help you decide how to choose a show to attend and [...]
Upgrading to iMIS and Strengthening My Skills I have spent most of my career working with associations, gaining experience in event management, membership, and certification. I began using iMIS early in my career and have continued using it in every association role since then. Several years ago, Advanced Solutions International (ASI), the developer of [...]
How often do associations revisit their pricing strategy? Rarely. How often do they add value—new courses, expanded benefits, fresh programming? All the time! Associations are constantly working to enhance member experience. But when it comes to pricing strategy, many avoid the conversation altogether. Why? Because price increases are often met with skepticism or anxiety [...]
CAM Delivers CxEnergy 2025 by bringing the Board’s NASCAR-themed vision to life. The goal was to create a seamless and engaging experience for attendees, exhibitors, and sponsors. CAM, as the association management team behind CxEnergy, focused on every detail. This included creative development, logistics, speaker coordination, and onsite execution. A NASCAR Theme That Enhanced, [...]
At CAM, we understand how important Continuing Education Units (CEUs) are to the professionals our associations support. For many, CEUs are not just a recertification requirement - they are a vital part of maintaining their careers, staying current with industry standards, and continuing to grow in their field. We don’t take that responsibility lightly. [...]
Why aren’t people opening my emails? If you’re like me and manage email marketing for an association, then you have probably asked this question at least once this year. Well, that’s because the email marketing game has changed. If you still want to not only reach your target audience but see success with each [...]
AI can be your greatest marketing ally or your biggest privacy risk. The difference lies in how you use it. When it comes to using AI in marketing, it can feel like inviting someone into your home. On one hand, they’re a delightful helper, assisting with tasks and making your life easier. On the [...]
Your members have diverse backgrounds and experiences, so your outreach should be similarly diverse. At first glance, marketing seems like a straightforward task: All you have to do is make sure everyone knows what you're selling. Easy, right? Alas, marketing is not just about the product, service, or event you’re promoting—it's about the needs [...]
Like any new development in technology, generative artificial intelligence (AI) has its supporters and its detractors. There are valid points on both sides — AI can be used to streamline workflows and increase efficiency, but it can also open your organization up to misinformation and ethical issues. That’s why it’s important to be proactive. [...]
By Karen Shunk, Account Executive The Guru Conference is the world’s largest virtual conference focused on email marketing. I attended their 2023 event and was impressed by the wide range of useful information that was presented: tips and tricks about everything from formatting to deliverability, strategies for more effective email marketing, discussions about artificial [...]
I am thrilled to announce the successful completion of the Digital Marketing Institute's Professional Certificate in Digital Marketing program. This transformative course not only provided me with two prestigious certifications, i.e, Certified Digital Marketing Professional, Professional Certified Marketer, but also deepened my understanding of digital marketing and its pivotal role in catering to customers' needs effectively.
In the summer of 2020, Capital Association Management (CAM) was asked to come up with a marketing plan for growing a client-association’s web presence and engagement. One part of the plan involved increasing the number of followers on the client-association’s LinkedIn page as well as boosting engagement (likes, shares, comments, etc.). Once the strategy was [...]
The Marketing, Membership, and Communications Conference (MMCC) is a gathering where association and nonprofit leaders come together to discuss new trends, exciting technology, and the future of different sectors. This is what we learned while attending. Critical Email Tips to Radically Improve Marketing Performance Presented by Jay Schwedelson, this session was a favorite for many [...]
Practical Takeaways Content Marketing Content marketing is the most crucial method of digital marketing and one of SEO’s best practices. It’s the process of planning, crafting, and delivering meaningful, relevant, and customized content through various channels, including your website, marketing emails, social media platforms, and more. To make the most of each piece of content [...]
The Marketing, Membership, & Communications Conference (MMCC) is a gathering of association and nonprofit leaders sharing the latest advancements in tech, trends, and engagement. This year’s conference shed light on several creative innovations that can boost your collective brainpower and your membership figures. Creativity On-Demand The Marketing, Membership, & Communications Conference (MMCC) is a gathering [...]
