How often do associations revisit their pricing strategy? Rarely. How often do they add value—new courses, expanded benefits, fresh programming? All the time! Associations are constantly working to enhance member experience. But when it comes to pricing strategy, many avoid the conversation altogether. Why? Because price increases are often met with skepticism or anxiety [...]
CAM Delivers CxEnergy 2025 by bringing the Board’s NASCAR-themed vision to life. The goal was to create a seamless and engaging experience for attendees, exhibitors, and sponsors. CAM, as the association management team behind CxEnergy, focused on every detail. This included creative development, logistics, speaker coordination, and onsite execution. A NASCAR Theme That Enhanced, [...]
At CAM, we understand how important Continuing Education Units (CEUs) are to the professionals our associations support. For many, CEUs are not just a recertification requirement - they are a vital part of maintaining their careers, staying current with industry standards, and continuing to grow in their field. We don’t take that responsibility lightly. [...]
Why aren’t people opening my emails? If you’re like me and manage email marketing for an association, then you have probably asked this question at least once this year. Well, that’s because the email marketing game has changed. If you still want to not only reach your target audience but see success with each [...]
AI can be your greatest marketing ally or your biggest privacy risk. The difference lies in how you use it. When it comes to using AI in marketing, it can feel like inviting someone into your home. On one hand, they’re a delightful helper, assisting with tasks and making your life easier. On the [...]
Your members have diverse backgrounds and experiences, so your outreach should be similarly diverse. At first glance, marketing seems like a straightforward task: All you have to do is make sure everyone knows what you're selling. Easy, right? Alas, marketing is not just about the product, service, or event you’re promoting—it's about the needs [...]
Elevating Customer Experiences: Insights from Event & Meeting Management Fundamentals Certification By Liliia Novikova In today's competitive business landscape, delivering superior customer experiences is paramount across all industries. This rings especially true in the realm of community management, where client satisfaction and retention are key to success. To stay ahead in this dynamic field, [...]
By Karen Shunk, Account Executive The Guru Conference is the world’s largest virtual conference focused on email marketing. I attended their 2023 event and was impressed by the wide range of useful information that was presented: tips and tricks about everything from formatting to deliverability, strategies for more effective email marketing, discussions about artificial [...]
A New Level of Trade Show Experience I have worked for several organizations with large trade shows, but my first experience representing three different CAM clients at the AHR Expo in Chicago took things to a whole new level. My previous experience at trade shows has taught me the value of bringing TWO pairs [...]
I recently had the exciting opportunity to participate in ASAE’s Association Management Certification program. The course covers best practices in association management, membership and volunteer involvement, brand and business development, culture, and ethics — basically everything you need to know to be an effective association management professional. With my experience in marketing, this course [...]
